Strategy One of the most fun and engaging of our offerings, BTC's customized off-sites help our clients' marketing, sales, and executive teams quickly assess their current strategic priorities and, as needed, define new strategic directions for their organizations. Often held in locations as unique as our clients' businesses, our skilled facilitators enable participants to draw upon real-time information related to changing markets, competitive landscapes, and our clients' own strengths and weaknesses to define clear, strong new strategies.

Faced with a highly-competitive market and no new product launches planned for the next 18 months, the new leader of Abbott Laboratories' Vascular Division commissioned BTC to create a unique, focused management offsite experience. By working through the series of BTC-designed creative problem-solving sessions, the new AVD marketing team built a thoughtful, grounded, and ultimately successful 2-year strategic and tactical plan.