Village Music This highly-structured, highly-facilitated, highly-creative interactive experience enables every participant - regardless of musical ability - to create a full, rich percussion performance. BTC facilitation team and music conductors distribute a range of fun, simple percussion instruments to all participants. Over the course of 30 - 60 minutes, every attendee is taken on a journey where they learn not only how to play their own instrument, but how to play in perfect sync with their fellow musicians. Participants learn to create harmony, develop dynamic listening, and hone technical skills. A community-wide jam session caps off our Village Music program in which the musicians are empowered to use their own creativity to carry the rhythm in new directions.

Looking for a way to infuse general session presentation content with greater energy and engagement, McDonald's engaged BTC to use the powerful metaphor of music to bring key strategic messages to life and enable greater message retention. Each attendee received their own instrument and was guided by a world-renowned music facilitator. By engaging with the content in this unique way, retention was rated much higher than in previous meetings. The instruments were given to the participants as a memento of this enriching, highly-interactive day.